5 Min Read

FASHION FORECASTING — PANTONE COLOUR 2021

Interviews — 5 Min Read

The Pantone Colour Institute has announced the annual colour of the year; but in 2021, we will not only have one colour, but two. The colour paired with “Ultimate Grey” and “Illuminating” yellow will replace the dignified “Classic Blue” in 2020.

Ultimate grey [Pantone 17-5104] is related to strength and resilience. If we consider it from a natural perspective, it is the colour of the pebbles on the beach, the colour of rocks and stones that have existed for millions of years, and will not disappear soon. grey means perseverance; what you can always hold on to.

Illuminating” yellow [Pantone 13-0647] will, always be related to sunlight. Yellow represents hope, enthusiasm and something to look forward to. It always provides an exhilarating sense of hope, which is essential to the human spirit- the skies opening up to a beautiful sunlit day.

HOW DO THEY COME UP WITH THE COLOURS FOR A PARTICULAR YEAR?

They will ask about the socio-economic situation of the world to ensure that they pay attention to what the entire public is telling us, what their needs are, and what their hopes are. The most intelligent analysis might in fact lead to the realisation that the big energy of 2020 is actually off.

All the content of global sports events (“Which city is the host city? Does this city have a local colour?”) and the tone that resonates on the international runways. The colours that define a particular year are also intrinsically linked to what we all hope.

DID THE FASHION BRANDS FORECASTED THE PANTONE COLOUR 2021?

‘Ultimate Grey’ and ‘Illuminating’ yellow —is  visible in the spring/summer/fall 2020 and 2021 collections of PradaJacquemus, Gucci, Balmain, Givenchy, off white ,dior, balenciaga to name a few.

Some collections reflect almost precise application of the 2 colours while others a little submissive versions with obviously retaining the aesthetic and architecture of the brand’s name and status.

CARIUMA collaborated with Pantone for a early release of its  Eco-Conscious sneakers pertaining to the colours of 2021.

Collections of balmain and givenchy have more pronounced use of the two colours while the collection of Jacquemus, balenciaga and dior have little but prominent use of  the colours.

Brands anticipating these pantones is not a coincidence butthorough research and knowledge of the trends and styles and the behaviour of the people in general.

Pantone was really onto something

all the images are screenshots taken from respective brand’s website (look-books and videos )

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