DID THE FASHION BRANDS FORECASTED THE PANTONE COLOUR 2021?
‘Ultimate Grey’ and ‘Illuminating’ yellow —is visible in the spring/summer/fall 2020 and 2021 collections of Prada, Jacquemus, Gucci, Balmain, Givenchy, off white ,dior, balenciaga to name a few.
Some collections reflect almost precise application of the 2 colours while others a little submissive versions with obviously retaining the aesthetic and architecture of the brand’s name and status.
CARIUMA collaborated with Pantone for a early release of its Eco-Conscious sneakers pertaining to the colours of 2021.
Collections of balmain and givenchy have more pronounced use of the two colours while the collection of Jacquemus, balenciaga and dior have little but prominent use of the colours.
Brands anticipating these pantones is not a coincidence but a thorough research and knowledge of the trends and styles and the behaviour of the people in general.
Pantone was really onto something