5 Min Read

FASHION MARKETING–FASHION “GAME”

Interviews — 5 Min Read

The game takes place in 2031, in different locations around the near-future world: a Balenciaga store, a post-apocalyptic city, and a forest rave. Models are placed around the world — some dancing, others looking at their phones — wearing different pieces of the Balenciaga fall 2021 collection.

THE “GAME” COLLECTION WALKTHROUGH

The big stand out is of course this armour like stuff that looks absolutely wild.

This might be the coolest outfit in the entire presentation slick workwear thing mixed with the actual suit of armour.

Many products are remade to perform new functions like a blanket that becomes a coat or hooded cape.

The coolest and my favourite thing from the entire collection is the shirts dresses and pants are patched on to other garments creating an effect of an item being held up in front of the wearer.

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