5 Min Read

ETHICAL FASHION–FASHION INCLUSIVITY

Interviews — 5 Min Read

Fashion plays an important role in equality and inclusiveness because it is one of the largest industries in the world. One is based on self-expression and creativity. Fashion sells not only clothing, but also self-esteem and personal identity. If fashion is neither diverse nor inclusive, then it cannot play its true role as an art form. In addition, if real change is to occur, all aspects of society must be reformed, and fashion is known for its bad reputation for equality.

In the fashion industry, diversity can be measured in advertising. Someone who is chosen to represent the brand on a campaign or runway.

For example, on the Prada runway in the fall of 2018, Anok Yai made history as the first black model to open a Prada fashion show in 20 years. But should Prada really be praised for this? Can this single gesture of a black woman opening their show really be seen as progress?

THE REQUIRED AND THE DONE

We need to put diversity behind the table. Many brands may hire people of different races-or add their image in a runway or advertising campaign-which is seen as an aspect of diversity. However, inclusiveness is not whether they are employed, but whether they are capable of being influential or have a say in the fashion industry.

Two changes have taken place in recent years, showing the hope of inclusiveness. Virgil Abloh was appointed as the artistic director of Louis Vuitton’s menswear, and Edward Enninful was appointed as the editor-in-chief of British Vogue. Both allow racial voices not only to be heard, but also to influence two fashion agencies.

A week after the brand was criticised for its women’s fashion show with an all-white model combination, the men’s art director, Kim Jones, displayed only black models in its 2021 spring summer collection. Designed in collaboration with Ghana’s famous portrait painter Amoako Boafo.

THE “PLUS SIZE INCLUSIVENESS”

Many designers said that due to weak consumer demand, weak retailer support and high production costs, they do not scale up their sizing as it results in an increase of 15% to 20% in original production costs due to increased fabric production and minor technical changes to garments such as zippers or panels.

Brands should avoid putting the extra costs on the final consumer — the so-called “fat tax” that can add from 15 to 30 per cent to the purchase price.

The difference between a size 0 and a size 12 yield is meaningful and your margin changes between them” but brands don’t charge more for a size 12. Doing so for sizes above 12 might also damage a brand’s image.

all the images are screenshots taken from respective brand’s website (look-books and videos )

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